Marketing & Branding TRACK
Branding as Super App: The Grab Story
( 10:00 -
SESSION DESCRIPTION :
This is a Fireside Chat session and will discuss about:
- What is Grab’s definition of Super App?
- Why Grab decide and come up with the branding as Super App?
- What is your consideration when you create a branding identity?
- How did you plan to distribute the branding message? What channel (online & offline)?
- How do you see Grab as Super App now? Is the branding that Grab achieve right now is what you expected?
- Is Super App branding affected the Grab business & growth? Please explain.