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SESSION DETAIL

Marketing & Branding TRACK
Branding as Super App: The Grab Story
WHERE : 
Main Stage
WHEN :
  Day 1  
( 10:00 -
 10:30 )
SESSION DESCRIPTION :

This is a Fireside Chat session and will discuss about:

  • What is Grab’s definition of Super App?
  • Why Grab decide and come up with the branding as Super App?
  • What is your consideration when you create a branding identity?
  • How did you plan to distribute the branding message? What channel (online & offline)?
  • How do you see Grab as Super App now? Is the branding that Grab achieve right now is what you expected?
  • Is Super App branding affected the Grab business & growth? Please explain.
SPEAKER(S)
Lars Voedisch
Founder & Managing Director
PRecious Communications
Interviewer
Cheryl Goh
Group Vice President of Marketing
Grab