Marketing & Branding TRACK
How Digital & Word of Mouth Work Together?
( 11:40 -
SESSION DESCRIPTION :
This is a panel session and will discuss
- Is it important to do Word of Mouth (WoM) nowadays?
- Since WoM is difficult to measure for some people, how do they see the ROI of WoM?
- How do they measure & evaluate the WoM strategy?
- Best practice on developing the right WoM & digital marketing strategy?