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SESSION DETAIL

Marketing & Branding TRACK
How Digital & Word of Mouth Work Together?
WHERE : 
Gamma Stage
WHEN :
  Day 2  
( 11:40 -
 12:20 )
SESSION DESCRIPTION :

This is a panel session and will discuss

  • Is it important to do Word of Mouth (WoM) nowadays?
  • Since WoM is difficult to measure for some people, how do they see the ROI of WoM?
  • How do they measure & evaluate the WoM strategy?
  • Best practice on developing the right WoM & digital marketing strategy?
SPEAKER(S)
Bayu Ramadhan
VP of Brand & Marketing
MOKA
Dimas Novriandi
VP Digital Banking PR, Social & Content Lead
Bank BTPN
Erick Wicaksono
Vice President of Marketing
Bukalapak