Marketing & Branding TRACK
Managing Massive Delay Effect in Offline Marketing
( 11:00 -
SESSION DESCRIPTION :
This is a panel session and will discuss
- Why do they still use offline marketing as one of the marketing strategies, even though it is hard to measure?
- What kind of offline marketing do they use and what is their consideration?
- How do they track the conversion from offline marketing, considering its massive delay effect?
- How do they measure the marketing ROI on the marketing budget that they have spent for offline marketing?
- How do they evaluate/compare the offline marketing to their digital marketing strategy/plan?