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SESSION DETAIL

Marketing & Branding TRACK
Managing Massive Delay Effect in Offline Marketing
WHERE : 
Gamma Stage
WHEN :
  Day 2  
( 11:00 -
 11:40 )
SESSION DESCRIPTION :

This is a panel session and will discuss

  • Why do they still use offline marketing as one of the marketing strategies, even though it is hard to measure?
  • What kind of offline marketing do they use and what is their consideration?
  • How do they track the conversion from offline marketing, considering its massive delay effect?
  • How do they measure the marketing ROI on the marketing budget that they have spent for offline marketing?
  • How do they evaluate/compare the offline marketing to their digital marketing strategy/plan?
SPEAKER(S)
Yhanuar Ismail Purbokusumo
Head of Strategy
Mirum
Moderator
Gaery Undarsa
Chief Marketing Officer & Co- Founder tiket.com
Tiket.com
Lim Wimawan Kusuma
Senior Marketing Manager
DANA
Indina Asri Andamari
Head of Marketing
Kredivo