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SESSION DETAIL

Marketing & Branding TRACK
Marketing Dilemma : User Acquisition vs Power User
WHERE : 
Beta Stage
WHEN :
  Day 1  
( 13:20 -
 14:00 )
SESSION DESCRIPTION :

This is a panel session and will discuss

  • The priority between user acquisition and optimizing power user
  • Why do you choose to take the user acquisition strategy for their marketing plan?
  • Why do they choose to optimize your power user for their marketing plan?
  • How does their strategy impacting the marketing budget?
  • What’s the impact of that strategy for their business growth?
SPEAKER(S)
Sonat Yalcinkaya
CEO & Founder
SOYAKA AI
Anil Menghani
VP - APJC
CleverTap
Deri Slyrova
Marketing Lead, Zomato Gold Indonesia
Zomato Indonesia
Moderator
Dale Kim
Managing Director
LINE Indonesia