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SESSION DETAIL

Marketing & Branding TRACK
Truth, Lies, and the Art of Modern Brand Building
WHERE : 
Beta Stage
WHEN :
  Day 1  
( 16:10 -
 16:40 )
SESSION DESCRIPTION :

This is a keynote session will be co-presented by 2 speakers. This talk would dive deep into the myths about brands, their relevance, the change in the landscape and environment they operate in: there is lots of jargon and we can help cut through and navigate it all to show you some truths about modern brands and how they can survive in this new world.

SPEAKER(S)
Ida Siow
Executive Strategy Director, Singapore
72andSunny Singapore
Bassam Abdel-Rahman
Managing Director, Singapore
72andSunny Singapore