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SESSION DETAIL

Marketing & Branding TRACK
Understanding Millennials: The Future of Asia Market Behaviour
WHERE : 
Main Stage
WHEN :
  Day 1  
( 14:40 -
 15:20 )
SESSION DESCRIPTION :

This session will start with a 10 mins presentation of research about millennials/gen Z consumption behavior as an expression of their identity. And will continue to a 30 minutes panel discussion with companies that also engaging with Millenials. The discussion is lead by Vertex and will talk about the data, how these companies engage the Millennial, and how it works for their business.

SPEAKER(S)
Leslie Lim
Co-founder
Cicil
Winston Utomo
Founder & CEO
IDN Media
Daniel Liang
Co-founder & CEO
Get
Gary Khoeng
Executive Director
Vertex Ventures Southeast Asia & India
Moderator