Cheryl Goh is the Group VP of Marketing at Grab. In her role, she shapes the strategy behind the company’s user growth, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region.
Cheryl has spent a decade in leadership roles in the digital space, mostly in technology companies
such as MOL Global and Friendster. She also headed The New Straits Times Press Group’s digital arm and served as Group Digital General Manager at Nissan Malaysia. Throughout her career, she has developed a profound understanding of digital audiences and how to build businesses around them.
Over the years, Cheryl has been invited to speak and serve as a panellist at various technology, startup and digital marketing conferences and forums.
Cheryl holds a Bachelor of Commerce (Economics & Marketing) from Curtin University. She is an avid underwater photographer and considers herself a true Gen Y.
This is a Fireside Chat session and will discuss about:
- What is Grab’s definition of Super App?
- Why Grab decide and come up with the branding as Super App?
- What is your consideration when you create a branding identity?
- How did you plan to distribute the branding message? What channel (online & offline)?
- How do you see Grab as Super App now? Is the branding that Grab achieve right now is what you expected?
- Is Super App branding affected the Grab business & growth? Please explain.