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OUR SPEAKERS

Dimas Novriandi
VP Digital Banking PR, Social & Content Lead
Bank BTPN
Dimas Novriandi

One of Indonesia’s social media personalities has key agency and client-side digital marketing and public relations experience at a range of local and international companies.

He loves writing in his blog at dimasnovriandi.blog and moderating a closed Facebook group “Social Media Strategist Club” who has members consisting of more than 5,000 social media professional, specialist, strategist, and influencers in Indonesia.

SCHEDULE

11:40
-12:20
Gamma Stage
How Digital & Word of Mouth Work Together?
Marketing & Branding Track

This is a panel session and will discuss

  • Is it important to do Word of Mouth (WoM) nowadays?
  • Since WoM is difficult to measure for some people, how do they see the ROI of WoM?
  • How do they measure & evaluate the WoM strategy?
  • Best practice on developing the right WoM & digital marketing strategy?