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Ida Siow
Executive Strategy Director, Singapore
72andSunny Singapore
Ida Siow

An award-winning strategist, Ida combines her innate curiosity with acute analysis to spark solutions for global brands and local businesses.

Named in Campaign Asia’s ‘40 under 40’ list of changemakers, Ida’s career took her through London and Shanghai before her return to sunny Singapore. In London, she worked on The Guardian newspaper’s first brand repositioning in 25 years, garnering 7 Cannes medals. In Shanghai, she spent 5 years driving strategy for multinationals like The Coca Cola Company, UPS and Wyeth as well as rising Chinese companies.

Prior to 72andSunny, she was Head of Planning for JWT Singapore and Southeast Asia. No matter the continent or the company, Ida continues to believe creativity is the best strategy.


Roundtable Area
Branding Roundtable
Roundtable Track

This is a Q&A session where participants can ask their challenges for Branding issues to participating experts. The session is limited for 20 seats but you can still join standing since the setup will be in open space around the conference! Make sure you have your question ready because this session open only for 45 minutes.

Beta Stage
Truth, Lies, and the Art of Modern Brand Building
Marketing & Branding Track

This is a keynote session will be co-presented by 2 speakers. This talk would dive deep into the myths about brands, their relevance, the change in the landscape and environment they operate in: there is lots of jargon and we can help cut through and navigate it all to show you some truths about modern brands and how they can survive in this new world.