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Jeffrey Yuwono
CEO & Co-founder
Jeffrey Yuwono

Jeffrey Yuwono is the Co-Founder and CEO of Sorabel (previously known as Sale Stock). He joined the company in 2016, sharing the same vision as Co-Founders Lingga Madu and Ariza Novianti, to make quality and affordable fashion accessible to all Indonesians. Six months after joining, Lingga and Ariza invited Jeffrey to become Co-Founder and President of the company. In 2018, Jeffrey became CEO.

Since joining Sorabel, Jeffrey has played a turnkey role in guiding the company’s direction and operations, and the introduction of its first-of-its-kind delivery model in Indonesia, Coba Dulu Baru Bayar (‘try first pay later’) which is available in 380 cities and over 4340 districts across Indonesia. This model brings the offline experience to customers’ doorsteps.

Jeffrey founded several companies prior to Sorabel. He was the Co-Founder and Director of TCCG from 2009 to 2015, a Singapore-based creative-technology lab that incubates and executes ideas in mobile, games and award-winning advertising. He was also the Founder and CEO of Playtiva from 2007 to 2009, a Singapore-based mobile games company. He also founded Feecha in 2011, a location-savvy news reader app.

Jeffrey holds a Bachelor’s Degree in Economics from Duke University and an MBA from Stanford University.


Alpha Stage
How to Meet Consumer's Expectations Through The Right Brand Strategy?
Marketing & Branding Track

This panel session will talk about how companies strategizing & maintain their brand consistency to meet the consumer’s expectation.