Skip to content


Leslie Lim
Leslie Lim

Leslie is the Co-Founder of Cicil, a Google Launchpad Accelerator start-up focused on promoting financial inclusion for Indonesian university students. Prior to Cicil, Leslie worked in investment banking at Barclays Capital in Singapore and HSBC in Hong Kong. Leslie holds an MBA from INSEAD and a Bachelor’s Degree with First Class Honours from University College London.

He is also a member of the Global Shapers Community, an initiative by the World Economic Forum to address local, regional and global challenges. He is also an Entrepreneur-in-Residence at INSEAD.


Main Stage
Understanding Millennials: The Future of Asia Market Behaviour
Marketing & Branding Track

This session will start with a 10 mins presentation of research about millennials/gen Z consumption behavior as an expression of their identity. And will continue to a 30 minutes panel discussion with companies that also engaging with Millenials. The discussion is lead by Vertex and will talk about the data, how these companies engage the Millennial, and how it works for their business.