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OUR SPEAKERS

Lim Wimawan Kusuma
Senior Marketing Manager
DANA
Lim Wimawan Kusuma

Lim is an experienced Brand Manager with a demonstrated history of working on the internet/e-commerce industry. Currently, he’s working in DANA Indonesia, a technology company, a highly secured and scalable payment service platform in Indonesia, as a Senior Marketing Manager. Previously, Lim was managing JD core business portfolio, including brand campaigns & strategy, through ATL, Digital, and BTL as the Brand Manager in JD.ID.

SCHEDULE

11:00
-11:40
Gamma Stage
Managing Massive Delay Effect in Offline Marketing
Marketing & Branding Track

This is a panel session and will discuss

  • Why do they still use offline marketing as one of the marketing strategies, even though it is hard to measure?
  • What kind of offline marketing do they use and what is their consideration?
  • How do they track the conversion from offline marketing, considering its massive delay effect?
  • How do they measure the marketing ROI on the marketing budget that they have spent for offline marketing?
  • How do they evaluate/compare the offline marketing to their digital marketing strategy/plan?