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Piotr Jakubowski
Founder & Chief Strategist
We Are Not Machines
Piotr Jakubowski

Born and raised in Indonesia, Piotr is a communications leader dedicated to combining data and authentic stories in building brands. His career has taken him from digital strategy through marketing organization development all the way to building iconic brands loved by millions of people.

Starting his career in advertising, Piotr worked across multiple industries as a strategist at Leo Burnett (Chicago & Jakarta) and market lead at VML Indonesia. Key clients included Danone, Coca-Cola, Prudential, BCA, Philips, Adidas and others.

As the CMO of GO-JEK, he built the brand into a household name while driving a 100+ in-house marketing team across Product Marketing, Strategy, Creative, Media, Production, and Digital. In his tenure at the company, the business grew from 20MM to 100MM+ downloads and 5MM to 100MM+ monthly orders across 18 product verticals, while connecting the brand story to millions of customers in Indonesia and beyond.

Currently, Piotr is the founder of We Are Not Machines, a brand advisory firm that focuses on helping companies in South East Asia inject data and stories into their communications strategy.


Alpha Stage
How to Meet Consumer's Expectations Through The Right Brand Strategy?
Marketing & Branding Track

This panel session will talk about how companies strategizing & maintain their brand consistency to meet the consumer’s expectation.