Vikas Bhola is Regional Director at Booking.com managing South Asia Pacific markets. He is based in Singapore and is responsible for developing and executing business strategy across one of the company’s fastest-growing regions. Vikas, in his earlier roles in Booking.com, built and managed Indian Subcontinent and Indonesia markets as Country Manager. Prior to Booking.com, Vikas was a hotelier and has held various senior positions with Global Chains brands. Vikas is a Harvard Business School alumnus. He has also been an investor in technology startups.
This is a keynote session. Technology plays a critical role within the travel industry at every phase of a personalized customer journey. Because many there is so much variety across the Asian market and many countries require such different strategies to attract travellers, technology can be the common denominator enabling localisation and consumer insights, which are key to continued growth and expansion in the highly competitive Asian market